Google Adsense vs Nuffnang

Google Adsense vs Nuffnang
Cracking your head thinking of which one to use for your blogs and sites? Or want to use both instead to maximize earnings? Please read carefully on few criteria below to choose the best online advertising company for your blog. 

If you are more into Internet money-making rather than blogging, probably you will stuff whatever online ads you find into your sites to optimize your earnings. BUT, this will only make yourself crumpled with ads and scares your readers away. 

Before we start, we should look into how a blogger can generate income from his or her blogs:
1.    By Clicks - Blogger get paid when readers click on the ads on your sites.
2.    By Impressions  - Blogger get paid by getting sufficient traffic to the sites. 

First before you start, ask yourself a few questions: 

1.     Identify your Objective(s)

Blog for money or interest? 

First thing first, in reality there are not many who can successfully earn a living with the pure intention of making money from Internet. There are definitely more people who write good quality blogs, and making money from it as a bonus. If you are not into blogging, think of other ways to make money, such as affiliates marketing, online auction etc. 

2.    Who is your audience? 

Malaysia or Non-Malaysia ?
If your sites are targeting audiences mainly in Malaysia, probably it is better to use Nuffnang rather than Adsense. Majority of the Google Adwords advertisers are from United States, Europe, or UK in which their high paying ads are targeted to their own countries. The high paying ads will not show up if your site is browsed from an Asia IP address. In other words, you are publishing low paying ads with merely $0.01 to $0.10 earned per click. High paying ads can generate high income, as high as $5.00 per click.

On the other hand, Nuffnang prefer sites with visitors from Malaysia & Singapore as advertisers are local from Malaysia. Thus, even though you are running a Page Rank 5 international site, you may have only minimal earnings from Nuffnang.

3.    Do you use blog rotation sites?

If you use certain blog roll or blog rotation sites, it is best to avoid using Adsense as it will get your account suspended. Example of blog rotation sites which poses some risks to your Adsense account include Easyhits4u, BlogExplosion, Linkreferral etc.

4.    How much is your daily traffic?

If your site receive daily traffic of few thousands unique page views, then most likely you will success with Adsense. Google Adsense pays every time when your impressions reach 1000, and the amount they pay varies each time based on your eCPM.

On the contrary, Nuffnang will be good if used for average page views sites, as blogger get paid whenever an ad is published(regardless of page views).

The above conclusions are my humble opinions. It may differ from individual to individual and depend on the natures of the sites, it might work differently. 

Source: http://bongpb.blogspot.com/2011/10/google-adsense-vs-nuffnang.html